Mirroring Jane McGonical’s GDC presentation last year, Judd suggests that just adding Badges and Virtual Points alone won’t motivate users since they aren’t considered “rewards” by all users.

http://www.technologyreview.com/web/38342/?nlid=nlweb&nld=2011-08-24

And then a counterpoint article of examples where virtual points ARE being successfully used by UK Department of Work and Pensions and several other examples.

http://www.technologyreview.com/business/38191/?nlid=nlbus&nld=2011

 

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