There is an old New Yorker cartoon that features two dogs. One says to the other, “On the Internet, nobody knows you’re a dog.”
Indeed, it has been common for people to hide behind fake personas online for most of the commercial life of the internet. Many did so with chat (remember AOL’s chat rooms?), and many do so with their avatars in Second Life and in online games (e.g. World of Warcraft).
But at least one place on the internet, what you see is what you get. A recent study shows, at least for subset of the population on Facebook, users present a truer representation of themselves.
see No Lie! Your Facebook Profile Is the Real You | Wired Science | Wired.com.
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